When recommending photochromic lenses, performance is often the first thing that comes to mind: how quickly lenses darken, how clear they are indoors, and how they perform throughout the day.
But increasingly, lens colour is becoming part of the conversation.
Patients today are more style-conscious, more informed, and more open to personalising their eyewear. This creates an opportunity for practices to move beyond a one-size-fits-all recommendation and offer something more tailored.
Why Lens Colour Matters
Different lens colours don’t just change how lenses look. They can also influence how patients experience their vision.
Here’s a simple guide:
Grey
- Most natural colour perception
- Ideal for everyday use
- Minimises brightness without altering colours
Brown
- Enhances contrast
- Good for driving and outdoor activities
- Warmer visual experience
Green
- Balanced contrast and colour perception
- Comfortable for extended wear
- Popular all-rounder
Other Colours (Blue, Purple, Pink)
- More style-driven
- Ideal for patients looking to personalise their eyewear
- Often chosen to complement frames or personal style
Moving From Function to Personalisation
Traditionally, photochromic lenses have been positioned around function:
- Light adaptation
- UV protection
- Convenience
While these remain very important, there is a growing shift towards personalisation.
Patients are no longer just asking: “Will this work?”
They’re also asking: “Will this suit me?”
Introducing More Choices with Sunmatic MyLife
With the introduction of Sunmatic MyLife, practices now have more flexibility in how they present photochromic lenses.
In addition to performance, Sunmatic MyLife introduces colour options that allow patients to:
- Match lenses with frames
- Reflect personal style
- Choose something beyond the traditional grey
This opens up a different kind of conversation one that blends clinical recommendation with lifestyle and style considerations.
How to Guide Your Patients
When recommending lens colour, consider asking:
- Where do you usually wear your glasses?
- Do you prefer something subtle or something with personality?
- Are you looking for something purely functional, or also something that reflects your style?
These simple questions can help shift the conversation from product-led to patient-led.
The Takeaway
By introducing colour into the conversation, you can:
- Offer more personalised recommendations
- Differentiate your offering
- Create a more engaging patient experience
Want to Learn More?
If you’d like to explore how Sunmatic MyLife can fit into your practice and how to position lens colour effectively with your patients:
- Speak with your local Opticare BDM; or
- Click here to learn more.
We’re here to support you in bringing more personalised photochromic options to your patients.
