Staff Management — Wed, Nov 22

Onboarding is an important part of bringing new staff members into your practice, whether they are an optometrist, optical assistant, or optical dispenser.

General Tips and Advice — Thu, Nov 16

With a little consideration and initiative, you can increase the engagement of your eyecare patients and significantly elevate their quality of care.

Marketing and Social Media — Mon, Oct 23

Marketing strategies are those actions that draw people to your practice and ideally keep them coming back.

Optical Dispensing — Tue, Sep 26

Have you considered that perhaps the new, very achievable standard of modern refraction should be to 0.12D accuracy?

Practice Efficiency — Mon, Jun 19

Other than being fuelled by pure passion and an undying love for all things optometry, how can you extend the longevity of your enjoyable optometry career?

Optical Dispensing — Fri, May 19

Diving into the presbyopic contact lens market has the potential to improve your practice revenue as well as win over loyal patients.

Tips and Tools — Thu, May 18

Here are some factors to consider when deciding if it’s time to update various equipment that you use in your optical practice.

Practice Efficiency — Thu, May 18

When building and growing your practice, it will take time and effort to establish a referrer’s network and see results. Here are some tips.

Practice Efficiency — Mon, Apr 17

Clinical reasoning is a crucial soft skill for those involved in optometry. Read this article to know more about how to assess and improve this skill.

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